Helen Mikulski and Julie Belloli (of The Management Association of Illinois) brought a lively and informative presentation on “Social Networking and Presence” to our October luncheon yesterday for the Kane DuPage HR Association.
Top 3 tips:
- 90-9-1 Rule. 90% of people on social networking sites are passively present, viewing your business content but not actively commenting. They still count! 9% will like, share, and occasionally comment. And 1% will actively post updates, links, photos, videos, and more. Be aware of 100% of your social network as you plan your strategy and content.
- Intra-networking. A number of local companies are using a private social media site such as yammer for ‘enterprise networking” within their business. These are freemium sites: basic services are free (with application download) and advanced services are fee-based.
- Several of our members use a private company facebook page to keep employees updated on various business news, including open enrollment details for benefits.
Thanks to The Office for offering a lovely venue and a hearty buffet.